CPA (CostperAction) Information and News

In advertising, professional marketers love replicable media test. Specifically they love testing a small part of a large, cheap universe. Once proven successful, you blow it out the door and ring in the profits. Doing things on a cost per action basis can make real sense when done right. What is it? CPA or Cost-per-action is a marketing cost of advertising based on a visitor taking some specifically defined action in response to an ad. Actions include such things as a sales transaction, unique call exceeding 60 seconds, a customer lead acquisition, or a rarely successful --per click.